Arthur Hotels collects and processes your personal data to the extent permitted by law. Collection and processing may take place when you make a reservation, request to purchase one of our services, when another person acts on your behalf, and in similar situations. Arthur Hotels uses various methods to collect personal data, including through cookies, customer surveys, and your subscription to newsletters and social media.

As a security measure for employees and guests, Arthur Hotels uses video surveillance at entrances, guest and employee areas in the reception areas, at the bar and lounge, in courtyards, and in the parking area. All CCTV footage is automatically deleted after 30 days.

Bookings of a hotel room or a conference room

If you book a hotel room or conference facility with us, we process your personal data for the purpose of delivering, handling, administering, following up on, and receiving payment for your reservation.

We process the following personal data:

• Identity-related data such as name, email address, phone number, address, license plate number, and IP address (if you book through our website).
• Guest registration information required by law, such as passport details (registered upon arrival).
• Payment information if you book via Booking.com, GDS (Global Distribution System), email, or phone.
• Preferences and other requests or needs.
• Arthur Hotels may also receive information about allergies and disabilities from guests, and to the extent necessary to accommodate their needs, we process such information.
• The legal basis for processing personal data is Article 6(1)(b) and (c) of the General Data Protection Regulation, as well as Article 9(2)(e).
• Personal data collected in connection with the booking of hotel rooms or conference facilities is stored for up to 5 years after the end of your stay. This is necessary to comply with bookkeeping legislation and legislation concerning guest registration.
• As a general rule, personal data is not disclosed to third parties, but Arthur Hotels may be required to disclose personal data pursuant to applicable law or by decision of a public authority.

Use of website and cookies

On our website, you can find information about our hotels, conference facilities, and much more. When you use our website, we collect information for the purpose of improving our website, analyzing the use of our digital services, measuring the effectiveness of our communications and marketing, and, where you have given consent, tailoring content and advertisements to your interests. Processing of information through cookies and similar technologies takes place in accordance with applicable rules and on the basis of your consent where required.

We process the following personal data:

Browser type, search terms, network location, IP address, device information, pages visited, time of visit, click behavior, interest in stays, offers and content, as well as information about newsletter sign-ups and interaction with digital content.

Use of behavioral data

Arthur Hotels’ websites may contain links to other applications and/or websites that are not under the control of Arthur Hotels. This Privacy Policy applies solely to your use of Arthur Hotels’ services. We are not responsible for content on applications and websites to which are linked or for the processing of personal data that may occur by the owner or operator of websites to which are linked.

Newsletter and marketing

You may subscribe to our newsletter via our website, when entering into a corporate agreement, or in connection with your stay at our hotels. When you subscribe to our newsletter, we process your personal data for the purpose of sending you news about Hotel Kong Arthur and Ibsens Hotel and inviting you to special events.

If you are subscribed to our newsletter, we may also use information about your interaction with newsletters and our website to tailor our communications and marketing to your interests, to the extent permitted by law and based on valid consent where required. This may include, for example, information about whether you open a newsletter, which links you click, and which pages or offers you subsequently visit on our website.

We may also use your email address to show you relevant advertisements on platforms such as Google and other advertising platforms through customer match lists or similar features. This may be done in order to:

Show you more relevant ads based on your relationship with Arthur Hotels
Exclude you from ads for products or stays you have already shown interest in or booked
Measure the effectiveness of our campaigns
Find new audiences with similar interests

When using such solutions, email addresses and similar identifiers may be shared in hashed or pseudonymized form with our advertising partners depending on the specific technical setup. The processing takes place in accordance with applicable data protection rules and our agreements with relevant vendors.

If you no longer wish to receive newsletters or personalized ads from us, you may contact us using the contact details below or unsubscribe at the bottom of the newsletter. You may also adjust your ad preferences directly with Google via adssettings.google.com.

We process the following personal data:

Name, email address, and information about your interaction with newsletters, advertisements, and our website, including opens, clicks, and areas of interest.

Legal basis for processing personal data

Arthur Hotels relies on Article 6(1)(a) of the General Data Protection Regulation for the distribution of newsletters and for processing that requires consent, as well as Article 6(1)(f) for certain forms of analysis and improvement of marketing efforts where lawful.

Data retention

Personal data collected in connection with newsletters and marketing is retained until you unsubscribe from the newsletter or object to the processing, unless the data must be retained longer pursuant to law.

Disclosure of data

Information may be disclosed to our data processors and business partners within email marketing, analytics, and advertising to the extent necessary to carry out and measure our communications and marketing.

Job applications

If you apply for a position at Arthur Hotels, we process your information in order to communicate with you during the recruitment process and to assess whether we can offer you employment. This will typically include general personal data such as name, address, phone number, email, and possibly information about education and previous employment. Applications from candidates who are not offered employment are stored for no more than 6 months after the rejection has been given, unless otherwise agreed.

If you are hired by Arthur Hotels, your information will be stored in accordance with our employee privacy policy.

Security measures

Arthur Hotels has adopted technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access. This means, among other things, that both physical and technical safeguards have been implemented, for example in the form of access controls, video surveillance, passwords, encryption, and ongoing data backups.

Arthur Hotels’ employees are instructed on how personal data may be processed, and internal guidelines have been adopted regarding what employees must do in the event of a personal data breach.

Your rights under the General Data Protection Regulation (GDPR)

Under the General Data Protection Regulation, you have a number of rights:

• You have the right to access the personal data Arthur Hotels processes about you (right of access).
• You have the right to have inaccurate personal data about you corrected (right to rectification).
• You have the right to have the personal data Arthur Hotels has registered about you deleted. If you request deletion of your personal data, all information that we are not required by law to retain will be deleted (right to be forgotten).
• In certain cases, you have the right to restrict the processing of your personal data. If you are entitled to restriction of processing, we may in the future only process the data — apart from storage — with your consent or for the establishment, exercise, or defense of legal claims, or to protect a person or important public interests (right to restriction).
• In certain cases, you have the right to object to our otherwise lawful processing of your personal data (right to object).
• Where the processing of personal data is based on your consent, you have the right to withdraw that consent. This means that the processing will cease unless Arthur Hotels is required by law to continue processing the personal data (consent).
• In certain cases, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have your personal data transmitted from one controller to another without hindrance (data portability).

If you wish to exercise your rights, you may contact us using the contact details below.

Contact and complaints

If you have questions, comments, or complaints about Arthur Hotels’ processing of personal data or compliance with the Terms of Service, please contact Arthur Hotels A/S by email to data@arthurhotels.dk or send a letter to Arthur Hotels A/S, Att: Head of Finance, Nørre Søgade 11, DK-1370 Copenhagen K, Denmark.

If you wish to complain about Arthur Hotels’ processing of your personal information, you may contact the Data Inspectorate. You can find their contact information at www.datatilsynet.dk.